Insights · Analysis
Analysis of how ChatGPT, Claude, Gemini, Perplexity, Copilot, Grok, DeepSeek, Meta AI, Google AI Overviews, and AI Mode are rewriting discovery, and what to do about it.
177 insights · search & filter
Frontier token prices are down 81.3% since March 2023, yet the index rose 16.9% in a month. The gap between tiers, not the average, now decides your bill.
A new arXiv paper measures brand visibility in AI search across 34,960 prompt-engine observations. Mention rates run from 2.8% to 100% depending on two retrieval gates.
OpenAI has cut API prices for GPT-6 Sol and GPT-6 Luna by 50% against GPT-5.6 Sol and GPT-5.6 Luna promotional pricing. No date, no rollout schedule, and a 90% cached-input discount that matters more than the headline number.
SpaceXAI released Grok 4.7 on 21 September 2026 at $2 per million input tokens and $6 per million output tokens, the same rate as Grok 4.6. The benchmark table is not the story. The flat frontier pricing is, and it changes how often search and growth teams can afford to measure.
OpenAI began testing ChatGPT Sponsored Agents on 16 September 2026, alongside AI tools in Ads Manager and first-party integrations with HubSpot and Shopify. Here is what shipped, what is still a US-only test, and what the announcement leaves unanswered on measurement and control.
The European Commission's Next Generation Internet initiative funds open-source projects across every layer of the web, from hardware to applications. Here is what it says, and why growth teams should read it.
Google has published Google AI Edge Eloquent, a voice dictation app for iOS and macOS that polishes speech and copies it to your clipboard. One line in its FAQ, about prompting AI agents, matters more than the app itself.
The ChatGPT DSA designation places OpenAI's assistant in the EU's highest supervision tier as a Very Large Online Search Engine, with Reddit and Roblox designated as platforms. Compliance is due by January 2027.
Anthropic has folded Claude Cowork into ordinary Claude chat for Pro and Max subscribers. Chats, projects, artifacts, connectors and skills carry over, Docs, Slides and Design shipped the same day, and Claude now decides whether your sentence is a question or a job.
Primary research · August 2026
An audit across 10 categories and 60 buying questions. I recorded what ChatGPT reads, throws away and links to when a buyer asks it which software to buy, and what that decides.
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