Insights · Analysis
Analysis of how ChatGPT, Claude, Gemini, Perplexity, Copilot, Grok, DeepSeek, Meta AI, Google AI Overviews, and AI Mode are rewriting discovery, and what to do about it.
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Google has started telling users when an ad's creative was made with generative AI, via a new panel in My Ad Center. It is the first consumer-facing transparency layer on paid creative, and it forces growth teams to decide their disclosure posture before the labels decide it for them.
OpenAI's ChatGPT Work is a Codex and GPT-5.6 agent that acts across your apps and files and sticks with a task for hours. For growth teams, this is the shift from prompting a tool to delegating a workflow. Here is how it works and what to lock down first.
OpenAI's GPT-5.6 is now the default model in Microsoft 365 Copilot across Word, Excel, PowerPoint, and Teams. For growth leaders and CMOs, this is not a chatbot upgrade: it's an agentic layer that can execute workflows autonomously. Here's what changed, when, and what your team needs to do before it starts completing work on your behalf.
OpenAI launched GPT-Live on 8 July 2026, replacing the old ChatGPT Voice with full-duplex models that listen and speak simultaneously. For growth leaders and search marketers, this is the moment voice AI stops being a novelty and starts being a channel.
Brave hit 100 million monthly active users and $26 million in revenue in 2023, growing 30% year-on-year. But the more consequential story is what it's quietly become: an AI search infrastructure provider feeding real-time web data to the top 10 LLMs, with billions of weekly API calls and 200,000 developers already signed up.
Budgets are flat, expectations are rising, and AI is exposing a hard truth: most marketing failures aren't model failures, they're data failures. Here's why adding another vendor is no longer the answer, and what a performance-first data foundation actually looks like.
Google has launched Platform Properties in Search Console, letting site owners see exactly which search terms drive traffic to Instagram, TikTok, X and YouTube content on Google Search and Discover. For growth teams, this closes a long-standing measurement blind spot.
Performance Max has always been a trust exercise. Channel Diagnostics changes that, giving growth leaders their first clear view of which channels are working and which assets are holding campaigns back.
Anthropic launched Claude Science on 30 June 2026: a purpose-built AI workbench for scientists with auditable outputs, 60+ integrated scientific tools, and flexible compute access. Here's what 'auditable artifacts' actually means for enterprise teams where outputs need to be verified, cited, or acted on.