Insights · Analysis
Analysis of how ChatGPT, Claude, Gemini, Perplexity, Copilot, Grok, DeepSeek, Meta AI, Google AI Overviews, and AI Mode are rewriting discovery, and what to do about it.
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On 16 July 2026 the European Commission adopted a final decision forcing Google to share anonymised Search data with rival search engines and AI chatbots. Here is what changed, how the anonymisation actually works, and what it means for discovery.
A 240-person study shows people can barely spot what an LLM can infer about them, and their attempts to hide it worked only 28% of the time. Here is why inference risk changes how marketers should think about AI, data and trust.
Google has extended Merchant listing structured data to support sale start and end dates plus product category. It is a low-cost feed and schema task that wins strikethrough pricing and cleaner category signals across Search, Shopping and AI shopping surfaces.
Google's new Asset Group Theming lets teams spin up AI-assisted, themed asset groups in minutes. The real story for growth leaders is control: it turns PMax from an opaque asset dump into a structured, testable system.
Reinstalling the Google & YouTube Shopify app before the 18 August migration deadline may rewrite your product IDs, orphaning historical performance data and resetting Merchant Center learning. Here is what growth and ecommerce teams need to audit before, not after, the deadline.
Bing is testing a product detail overlay that shows images, descriptions, retailer prices and price insights without a click-through. Here is why your product feed, not your landing page, is now the conversion surface.
New OpenAI Signals data shows non-English speakers are now most active ChatGPT users, women outnumber men globally, and Africa and Asia lead growth. Here is what that means for anyone building for discovery.
Google has started telling users when an ad's creative was made with generative AI, via a new panel in My Ad Center. It is the first consumer-facing transparency layer on paid creative, and it forces growth teams to decide their disclosure posture before the labels decide it for them.
OpenAI's ChatGPT Work is a Codex and GPT-5.6 agent that acts across your apps and files and sticks with a task for hours. For growth teams, this is the shift from prompting a tool to delegating a workflow. Here is how it works and what to lock down first.