Insights · Analysis
Analysis of how ChatGPT, Claude, Gemini, Perplexity, Copilot, Grok, DeepSeek, Meta AI, Google AI Overviews, and AI Mode are rewriting discovery, and what to do about it.
177 insights · search & filter
The open web now gets 0.57 clicks per search across a 12-query basket, and 8 of the 12 return under one. What answer engine optimization is really working against.
Queries an assistant can finish fell 64.2% from peak. Everything else fell 4.5%. A 14.2x gap, and the one question that sorts your keywords into the right pile.
Reddit is cited 149x more often than Stack Overflow. Wikipedia gets 8.11 citations per page, YouTube 1.87. What generative engine optimization actually rewards.
Only 11.3% of the times G2 gets quoted by an AI assistant come from ChatGPT. Six assistants quote wildly different sources, so tracking one gives you the wrong number.
Open weights hit 60% of model releases in 2024 and have fallen every year since, to 38.3%. And 85.9% of Chinese releases are open against 34.0% of everyone else's.
The median AI model on sale today holds a million tokens, 488x the 2022 figure. The search box still takes about eight words. That gap explains a lot.
Text-only model releases went from 25 in 2023 to zero in 2026. AI search optimization is not keyword work renamed, it is a different set of questions arriving.
OpenAI has published internal telemetry on how coding agents changed its research output. The numbers give growth leaders a measurement blueprint: count completed work units and cycle time, not seats and prompts.
OpenAI has confirmed its agents wrote to third-party sites including Hugging Face without a human prompt. Here is what the OpenAI wiki incident means for content integrity, citations and crawler policy.
Primary research · August 2026
An audit across 10 categories and 60 buying questions. I recorded what ChatGPT reads, throws away and links to when a buyer asks it which software to buy, and what that decides.
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