Insights · Analysis
Analysis of how ChatGPT, Claude, Gemini, Perplexity, Copilot, Grok, DeepSeek, Meta AI, Google AI Overviews, and AI Mode are rewriting discovery, and what to do about it.
177 insights · search & filter
The AI Futures Project's AI 2040 Plan A imagines humanity delaying superintelligence to 2040. Here is what the scenario really says, and why growth leaders should read it now.
Google is launching Meridian GeoX, an open-source geo-testing tool that calibrates marketing mix models against real experiments. Here is what it changes for measurement and budgets.
OpenAI Astra is the first model to meet the Critical cybersecurity threshold under its Preparedness Framework. Here is what it means and why trust is now a buying criterion for AI marketing tools.
OpenAI says ChatGPT Ads has hit a $1bn annualised run rate in under 200 days. Here is what a paid layer inside the answer engine means for growth teams, and what to test now.
Anthropic Claude Fable 5.1 cuts typical costs by 25% through cheaper cache reads, resetting the maths on always-on AI for growth and search teams.
Google is rolling out goto URL redirects on search results links to block scraping. Here is what changes for your rank tracking tools, your data and your SEO.
xAI has tightened Grok Bot's integration with X, turning real-time posts into a retrieval layer. Here is what it changes for growth and search teams.
OpenAI is winding down model access for Cursor after SpaceX bought it. Here is what happened, why it matters, and what growth and product leaders should do about single-provider risk.
OpenAI is winding down model access for Cursor after its SpaceX acquisition, ending direct access on 12 November 2026. Here is why that matters for anyone building on one AI lab.
Primary research · August 2026
An audit across 10 categories and 60 buying questions. I recorded what ChatGPT reads, throws away and links to when a buyer asks it which software to buy, and what that decides.
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