Insights · Analysis
Analysis of how ChatGPT, Claude, Gemini, Perplexity, Copilot, Grok, DeepSeek, Meta AI, Google AI Overviews, and AI Mode are rewriting discovery, and what to do about it.
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Anthropic launched Claude Fable 5 and Mythos 5 on 9 June 2026, scrapping version-number naming in favour of capability tiers. For growth teams using Claude in content pipelines or GEO workflows, this is now a real deployment decision with cost, quality, and brand-risk trade-offs baked in.
The UK's Competition and Markets Authority has issued a world-first ruling forcing Google to give news publishers an opt-out from AI scraping for Search Overviews. For growth leaders and SEOs, this creates a negotiation lever that didn't exist last week.
Google Search Console now surfaces AI Overview impressions and clicks natively. The metrics work differently from standard organic data — and misreading them will quietly corrupt your growth strategy. Here is how to interpret the report correctly.
OpenAI's frontier models and Codex are now accessible directly through Amazon Bedrock. For enterprise teams already on AWS, this changes the calculus on AI-powered content pipelines, internal search tooling, and GEO experimentation inside governed cloud environments.
Google's May 2026 core update completed on 2 June after 12 days of significant volatility. With AI Mode now serving over 1 billion monthly users, ranking losses and CTR decline are hitting at the same time. Here is what the data shows and exactly what to do about it.
Google has added AI-feature performance data to Search Console, giving site owners separate impressions and clicks from generative AI surfaces for the first time. Here is what it means and what to do before the data gets noisy.
Google's May 2026 core update finished rolling out on 2 June. Analysis of the visibility shifts points to one dominant pattern: pages that matched actual search intent held or gained rankings. Pages that served assumed intent lost them. Here is what to do now.
SISTRIX's post-rollout analysis confirms what the AI Overview era was already signalling: pages that match search intent are out-ranking pages that match keywords.
A 61% CTR collapse on AI Overview queries isn't a bug, it's a feedback loop. Here's what Google is actually measuring and why low-engagement Overviews quietly vanish.