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Measured research on AI Search, free to download.

Reports built from captured data rather than opinion: what the models actually read, what they show, and what that decides. Every figure ships with the sample it rests on.

  • Primary research · August 2026

    How ChatGPT Shortlists Software Brands

    Sixty buying questions across ten software categories, captured from ChatGPT's live response stream. 2,680 results read, 367 links shown, 150 brands named, and a measured answer to what actually decides a shortlist.

    35 pagesPDF536 KB

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Primary research · August 2026

How ChatGPT Shortlists Software Brands

An audit across 10 categories and 60 buying questions. I recorded what ChatGPT reads, throws away and links to when a buyer asks it which software to buy, and what that decides.

60
Questions asked
10
Software markets
2,680
Results read
367
Links shown
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