Resources · Primary research
Reports built from captured data rather than opinion: what the models actually read, what they show, and what that decides. Every figure ships with the sample it rests on.
Primary research · September 2026
Every significant model released between June 2018 and September 2026, read against what actually happened to search demand in the same window. 261 releases, 15 labs, and a measured answer to which searches AI took and which it left alone.
40 pagesPDF536 KB
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Primary research · August 2026
Sixty buying questions across ten software categories, captured from ChatGPT's live response stream. 2,680 results read, 367 links shown, 150 brands named, and a measured answer to what actually decides a shortlist.
35 pagesPDF536 KB
Download the free reportPrimary research · August 2026
An audit across 10 categories and 60 buying questions. I recorded what ChatGPT reads, throws away and links to when a buyer asks it which software to buy, and what that decides.
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