Insights · Analysis

Field notes from the front line of AI Search and consumer behaviour.

Analysis of how ChatGPT, Claude, Gemini, Perplexity, Copilot, Grok, DeepSeek, Meta AI, Google AI Overviews, and AI Mode are rewriting discovery, and what to do about it.

46 insights · search & filter

46 articles

Google AdsConsent Mode
Google's IP-Based Ad Measurement Hits the EEA on 3 August. Your Consent Mode Setup Is on the Clock.
From 3 August 2026, Google will use IP addresses for ad measurement and personalisation across the EEA, UK, and Switzerland. IP addresses are classified as personal data under GDPR and UK GDPR, which means valid user consent is now a legal requirement before those signals can be used. Here's what changed, when it kicks in, and what your team needs to do before the deadline.
22 June 2026
ChatGPTGPT-5.5
GPT-5.5 Instant Now Matches Frontier AI on Health. Your Content Is the Last Gate.
OpenAI's GPT-5.5 Instant, the model every free ChatGPT user gets by default, now performs at the same level as frontier Thinking models on health evaluations. With 230 million weekly users asking health questions, AI has become the primary triage layer before any search or site visit. Here's what that means for discovery, trust signals, and content strategy.
19 June 2026
Google AnalyticsGA4
Google Analytics Just Added a Gemini Chatbot. 'Ask Advisor' Changes How You Interrogate Your Data.
Google Analytics has embedded Gemini directly into GA4 properties via a feature called Ask Advisor. Instead of building reports, you type a question and get an answer. Here's what that actually means for your analytics workflow.
18 June 2026
Meta AIFacebook Search
Facebook's AI Mode Is Rewriting Search Inside the App
Meta launched AI Mode on Facebook on 15 June 2026, replacing traditional search results with Meta AI answers drawn from public posts, Groups, and Reels. Here's what that means for how your brand gets found, recommended, and talked about.
18 June 2026
OpenAIGPT-5
GPT-5.4 Just Ran a Chemistry Lab. The R&D Implications Are Immediate.
OpenAI and Molecule.one published results on 17 June 2026 showing GPT-5.4 operating near-autonomously across a full medicinal chemistry workflow, from literature review to bench-validated experimental outcome. For growth leaders in life sciences and AI tooling, this is a concrete shift from 'AI as assistant' to 'AI as near-autonomous researcher'.
18 June 2026
PerplexityAI Search
Perplexity Just Hit $500M ARR. The Business Model Shift Behind the Number Is the Real Story.
Perplexity reached $500M in annualised revenue in April 2026, up 335% year-over-year. The headline figure is striking, but the structural shift underneath it, from flat-rate subscriptions to usage-based agent pricing, is what growth and search leaders should actually be watching.
17 June 2026
Google AdsPerformance Max
Google Ads Can Now Narrate Your Video With AI. Who Controls the Voice?
Google has added AI-generated voiceover to Performance Max and Demand Gen campaigns, converting your existing text assets into audio automatically. Here's what that means for brand voice, creative control, and your production workflow.
17 June 2026
OpenAIAI Safety
OpenAI's Deployment Simulation Replaces Static Benchmarks With Real Conversations. Here's Why That Should Change How You Vet AI Vendors.
OpenAI has published a new pre-release safety method called Deployment Simulation, which replays de-identified user conversations through candidate models before they go live. For enterprise teams, this changes the right questions to ask about AI safety claims.
17 June 2026
OpenAIPartner Network
OpenAI Just Invested $150M to Build a Partner Channel. Your Enterprise AI Relationship Is About to Change.
OpenAI has launched a formal partner ecosystem backed by $150M in investment, targeting 300,000 certified consultants by end of 2026. For growth leaders and CMOs, this reshapes how enterprise AI gets sold, implemented, and supported — and raises an urgent question: partner, buy through one, or get left behind?
16 June 2026

Insights on AI Search, Consumer Behaviour & Discovery · Page 3 · Nathan Mzumara