Insights · Analysis
Analysis of how ChatGPT, Claude, Gemini, Perplexity, Copilot, Grok, DeepSeek, Meta AI, Google AI Overviews, and AI Mode are rewriting discovery, and what to do about it.
177 insights · search & filter
OpenAI switched on ChatGPT Ads in Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam and Taiwan on 23 September 2026, taking the platform past 60 countries. Here is what the rollout, the plan rules and the $1bn run rate mean for your media plan.
OpenAI dots arrived on 29 September 2026: always-on agents running on GPT-6 Astra, connected to over 4,000 apps, rolling out on Pro, Business Premium and Enterprise. Here is what shipped, how proactive research and permissions work, and what marketing teams should do first.
Google Analytics has replaced its rigid presets with configurable conversion window settings: 1 to 90 days for click-through, 1 to 30 days for engaged view. Every reported conversion number is now a choice.
Anthropic released Claude Sonnet 5.5 on 28 September 2026 at identical per-token pricing to Sonnet 5, yet says it runs 30%+ faster and costs up to 30% less per task because it burns far fewer tokens. The rate card did not move. The planning unit did.
OpenAI's 22 September 2026 customer story says GPT-6 Astra ran Parallel's web research agents in half the time and at roughly half the code cost of prior models. Here is what that does to marketing research budgets.
Google logged the September 2026 spam update on the Google Search Status Dashboard at 09:15 US/Pacific on 24 September 2026. It applies globally and to all languages, with a rollout of up to two weeks. Here is what the entry actually says, and what to do while it runs.
Meta launched Muse, a personal AI agent that browses, negotiates and checks out with Stripe Link, on 8 September 2026. Here is what it changes for commerce and marketing teams.
Google added web multimodal Search performance reporting to Search Console on 24 September 2026. Lens, Circle to Search, image uploads and Chrome's "Search this image" now appear in your Performance report. Here is what the new multimodal filter shows, and what to do with it this week.
OpenAI's 23 September 2026 update lets ChatGPT Voice reach email, calendar and Slack, run on GPT-6 Astra, Sol and Luna, and produce docs, decks, sites and spreadsheets inside ChatGPT Work. Here is what it changes for growth, search and measurement teams.
Primary research · August 2026
An audit across 10 categories and 60 buying questions. I recorded what ChatGPT reads, throws away and links to when a buyer asks it which software to buy, and what that decides.
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