Insights · Analysis
Analysis of how ChatGPT, Claude, Gemini, Perplexity, Copilot, Grok, DeepSeek, Meta AI, Google AI Overviews, and AI Mode are rewriting discovery, and what to do about it.
75 insights · search & filter
A peer-reviewed SEO review shows Google holds 73.02 percent of desktop search against Bing's 9.26 percent, and the reasons behind the gap still shape how content ranks today. Here is what the research tells growth teams about content quality, keyword matching and the fundamentals that predate AI search.
OpenAI has trained GPT-Red, an automated red-teamer that uses self-play to break its own models before they ship. For any brand running AI agents on live web data, prompt injection is the hidden risk this exposes. Here are the vendor questions to ask now.
On 16 July 2026 the European Commission adopted a final decision forcing Google to share anonymised Search data with rival search engines and AI chatbots. Here is what changed, how the anonymisation actually works, and what it means for discovery.
A 240-person study shows people can barely spot what an LLM can infer about them, and their attempts to hide it worked only 28% of the time. Here is why inference risk changes how marketers should think about AI, data and trust.
Google has extended Merchant listing structured data to support sale start and end dates plus product category. It is a low-cost feed and schema task that wins strikethrough pricing and cleaner category signals across Search, Shopping and AI shopping surfaces.
Google's new Asset Group Theming lets teams spin up AI-assisted, themed asset groups in minutes. The real story for growth leaders is control: it turns PMax from an opaque asset dump into a structured, testable system.
Reinstalling the Google & YouTube Shopify app before the 18 August migration deadline may rewrite your product IDs, orphaning historical performance data and resetting Merchant Center learning. Here is what growth and ecommerce teams need to audit before, not after, the deadline.
Bing is testing a product detail overlay that shows images, descriptions, retailer prices and price insights without a click-through. Here is why your product feed, not your landing page, is now the conversion surface.
New OpenAI Signals data shows non-English speakers are now most active ChatGPT users, women outnumber men globally, and Africa and Asia lead growth. Here is what that means for anyone building for discovery.