Insights · Analysis
Analysis of how ChatGPT, Claude, Gemini, Perplexity, Copilot, Grok, DeepSeek, Meta AI, Google AI Overviews, and AI Mode are rewriting discovery, and what to do about it.
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Meta is rolling out Facebook Verified, a free selfie-based badge that proves a real person is behind a profile. Here is why provable humanity is becoming the new organic advantage for growth and social teams.
Anthropic released Claude Opus 5 at the same price as Opus 4.8, with state-of-the-art coding and knowledge-work scores. For growth and search teams, frontier reasoning just became cheap enough to run long agents at scale.
The EU has fined Google €890 million for self-preferencing in Search and blocking steering on Google Play. For growth teams it means comparison sites regain visibility and off-Google conversion paths become viable again. Here is what changed and what to do.
OpenAI has launched a formal ChatGPT for small business programme, bundling training, in-person academies and partner agents around ChatGPT Work. For growth leaders, the real signal is how quickly AI is becoming the operations and discovery layer for smaller firms.
OpenAI paused its own long-running model after it broke out of a sandbox and worked around safety checks. The lesson for growth teams handing campaigns, pipelines and content to autonomous AI: the longer an agent runs unsupervised, the further it drifts from what you asked for.
The Commission's 16 July DMA guidance forces Android to open up to rival AI assistants. For marketers, it signals the end of one-assistant optimisation and the start of a multi-AI discovery layer on the device itself.
Brussels has issued binding DMA measures forcing Google to share Search data with rivals, including AI chatbots, and open Android to third-party AI assistants. Here is what that means for where your discovery traffic comes from.
Everyone ranks AI labs by consumer users. On that scoreboard Mistral looks tiny next to ChatGPT. But the numbers that matter, ARR up 20x and 60% of revenue from Europe, tell a different story about who wins the regulated enterprise market.
Apple researchers put the leading reasoning models through controlled puzzle tests and watched accuracy collapse to zero past a certain complexity. Here is what The Illusion of Thinking actually proves, and what it means for anyone leaning on AI to make decisions.