AI Company
Anthropic
Anthropic is an AI company that builds the Claude family of large language models and positions safety research at the centre of its work. Its products include the Claude apps, a developer API and Claude integrations used inside other tools. For marketers, Anthropic matters because Claude is one of the assistants where buyers now ask questions that used to start in a search engine.
What it is
Anthropic was founded in 2021 and develops Claude, a range of models sold through consumer and business subscriptions and through an API for developers. The company publishes research on model behaviour, alignment and interpretability, and describes a training approach it calls Constitutional AI. It also released the Model Context Protocol, an open standard for connecting models to external tools and data sources.
Why it matters
Claude is widely used for research, drafting and analysis in professional settings, so the way it describes your category, your product and your competitors shapes decisions before anyone lands on your site. When Claude uses web search, it can surface and cite sources, which creates a small but growing referral channel and a much larger influence channel. Anthropic's crawler also visits sites, so publishers need a deliberate position on what it may access.
How it works
Practitioners track Anthropic in three ways: as an answer surface, by running representative buyer prompts in Claude and recording which brands and sources are named; as a traffic source, by watching referrals from claude.ai in analytics; and as a crawler, by checking user agents such as ClaudeBot in server logs and setting robots.txt rules to match their licensing stance. Teams also use the API to build internal tools for content analysis, classification and research.
When it applies
This applies to any brand whose buyers use AI assistants during research, and to any publisher deciding which crawlers to allow. It is also relevant when choosing a model provider for internal marketing tooling.
Examples
- A B2B team runs 30 buyer questions in Claude each month and logs how often their brand is named alongside competitors.
- A publisher sets an explicit robots.txt rule for ClaudeBot after reviewing crawl volume in server logs.
- An agency builds an internal tool on the Claude API that clusters customer support tickets into content briefs.
How it is measured
- Brand mention rate across a fixed set of Claude prompts, tracked over time
- Referral sessions and assisted conversions from claude.ai
- ClaudeBot requests in server logs, by page type and response code
- Share of cited sources that are owned pages versus third-party coverage
Insights on Anthropic
- Anthropic Publishes Claude's Constitution in Full Under CC0
- Claude Haiku 5.5 Lands at Around 75% Less to Run
- Claude's Workspace Add-On Lands in Docs, Sheets and Slides
- Anthropic Puts $100m Behind Claude Frontier Academy
- Claude for Government Drops Seat Fees for Prepaid Usage
- Claude Sonnet 5.5 Holds Its Price, Cuts Cost Per Task 30%
- LLM API Pricing: The Spread Now Matters More Than the Average
- What Is Claude Cowork Now? It Just Merged Into Chat
Related terms in AI Company
- Amazon Web ServicesAmazon Web Services is Amazon's cloud computing division, providing compute, storage, databases, networking and machine learning services on a pay as you go basis. It is one of the main cloud platforms used to host websites, data pipelines and AI applications. For AI work it offers services such as Amazon Bedrock, SageMaker, OpenSearch and various vector and database options.
- BroadcomBroadcom is a US semiconductor and infrastructure software company, listed as AVGO, that supplies networking, storage, wireless and custom silicon alongside a large enterprise software portfolio. In AI it is known for data centre networking components and for co-designing custom accelerators with large cloud operators. Its software side expanded significantly with the acquisition of VMware.
- CerebrasCerebras Systems is a US computing company that builds very large wafer-scale processors and systems for training and running AI models. It sells hardware and also offers a hosted inference service that runs open models at high token generation speeds. It matters to search and marketing teams mainly as one of the infrastructure options behind fast AI assistants and agents.
- DeepSeekDeepSeek is a Chinese AI research company that develops large language models, including the DeepSeek-V3 general purpose family and the DeepSeek-R1 reasoning models. It is known for releasing open weight models that others can download, host and fine tune, alongside its own chat assistant and API. It became widely discussed for delivering competitive reasoning performance at low stated training and usage costs.
- GoogleGoogle is the search engine and technology company owned by Alphabet, and the operator of Search, YouTube, Chrome, Android, Google Ads and Google Cloud. It develops the Gemini family of AI models and surfaces generated answers in products such as AI Overviews. For most businesses it remains the largest single source of organic and paid search demand.
- Google DeepMindGoogle DeepMind is Google's artificial intelligence research and development unit, formed by combining DeepMind with the Google Brain team in 2023. DeepMind was founded in London in 2010 and acquired by Google in 2014. The unit develops Google's Gemini models alongside longer-running research projects such as AlphaFold.
Primary research · August 2026
How ChatGPT Shortlists Software Brands
An audit across 10 categories and 60 buying questions. I recorded what ChatGPT reads, throws away and links to when a buyer asks it which software to buy, and what that decides.
- 60
- Questions asked
- 10
- Software markets
- 2,680
- Results read
- 367
- Links shown
Free download
Get the full report
35 pages · PDF · 536 KB. Enter your details and it downloads straight away.