Insights · Analysis
Analysis of how ChatGPT, Claude, Gemini, Perplexity, Copilot, Grok, DeepSeek, Meta AI, Google AI Overviews, and AI Mode are rewriting discovery, and what to do about it.
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OpenAI's frontier models and Codex are now accessible directly through Amazon Bedrock. For enterprise teams already on AWS, this changes the calculus on AI-powered content pipelines, internal search tooling, and GEO experimentation inside governed cloud environments.
Google's May 2026 core update completed on 2 June after 12 days of significant volatility. With AI Mode now serving over 1 billion monthly users, ranking losses and CTR decline are hitting at the same time. Here is what the data shows and exactly what to do about it.
Google has added AI-feature performance data to Search Console, giving site owners separate impressions and clicks from generative AI surfaces for the first time. Here is what it means and what to do before the data gets noisy.
Google's May 2026 core update finished rolling out on 2 June. Analysis of the visibility shifts points to one dominant pattern: pages that matched actual search intent held or gained rankings. Pages that served assumed intent lost them. Here is what to do now.
SISTRIX's post-rollout analysis confirms what the AI Overview era was already signalling: pages that match search intent are out-ranking pages that match keywords.
A 61% CTR collapse on AI Overview queries isn't a bug, it's a feedback loop. Here's what Google is actually measuring and why low-engagement Overviews quietly vanish.
The post-HCU SERP has a clear pattern: deep specialists are taking traffic from generalist content brands. Here's why, and what category leaders can do about it.
AI Overviews aren't just a new SERP feature, they're a re-architecting of the discovery funnel. Five shifts every search leader needs to plan for in 2026.
Agentic AI browsers don't browse the way users do. They scrape, summarise, and act. What does customer acquisition look like when the buyer is a model?