Insights · Analysis
Analysis of how ChatGPT, Claude, Gemini, Perplexity, Copilot, Grok, DeepSeek, Meta AI, Google AI Overviews, and AI Mode are rewriting discovery, and what to do about it.
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Reinstalling the Google & YouTube Shopify app before the 18 August migration deadline may rewrite your product IDs, orphaning historical performance data and resetting Merchant Center learning. Here is what growth and ecommerce teams need to audit before, not after, the deadline.
Bing is testing a product detail overlay that shows images, descriptions, retailer prices and price insights without a click-through. Here is why your product feed, not your landing page, is now the conversion surface.
New OpenAI Signals data shows non-English speakers are now most active ChatGPT users, women outnumber men globally, and Africa and Asia lead growth. Here is what that means for anyone building for discovery.
Google has started telling users when an ad's creative was made with generative AI, via a new panel in My Ad Center. It is the first consumer-facing transparency layer on paid creative, and it forces growth teams to decide their disclosure posture before the labels decide it for them.
OpenAI's ChatGPT Work is a Codex and GPT-5.6 agent that acts across your apps and files and sticks with a task for hours. For growth teams, this is the shift from prompting a tool to delegating a workflow. Here is how it works and what to lock down first.
OpenAI's GPT-5.6 is now the default model in Microsoft 365 Copilot across Word, Excel, PowerPoint, and Teams. For growth leaders and CMOs, this is not a chatbot upgrade: it's an agentic layer that can execute workflows autonomously. Here's what changed, when, and what your team needs to do before it starts completing work on your behalf.
OpenAI launched GPT-Live on 8 July 2026, replacing the old ChatGPT Voice with full-duplex models that listen and speak simultaneously. For growth leaders and search marketers, this is the moment voice AI stops being a novelty and starts being a channel.
Brave hit 100 million monthly active users and $26 million in revenue in 2023, growing 30% year-on-year. But the more consequential story is what it's quietly become: an AI search infrastructure provider feeding real-time web data to the top 10 LLMs, with billions of weekly API calls and 200,000 developers already signed up.
Budgets are flat, expectations are rising, and AI is exposing a hard truth: most marketing failures aren't model failures, they're data failures. Here's why adding another vendor is no longer the answer, and what a performance-first data foundation actually looks like.
Primary research · August 2026
An audit across 10 categories and 60 buying questions. I recorded what ChatGPT reads, throws away and links to when a buyer asks it which software to buy, and what that decides.
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