Insights · Analysis
Analysis of how ChatGPT, Claude, Gemini, Perplexity, Copilot, Grok, DeepSeek, Meta AI, Google AI Overviews, and AI Mode are rewriting discovery, and what to do about it.
177 insights · search & filter
OpenAI has reaffirmed Zero Data Retention and previewed Private Safety Processing, a system that scans agent interactions for risk without giving staff access to your content. Here is what it means for procurement, legal, and anyone running AI agents on customer data.
Google Analytics is adding AI Overviews to the homepage, mobile agentic experiences, and anonymised industry benchmarks. The machine now drafts your data story before your analysts do. Here's how growth leaders should govern it.
Google's structured data parser now applies only a single pass of HTML unescaping. Double-escaped entities in your JSON-LD will render literally and can silently break rich result eligibility. Here is what changed and how to audit it.
OpenAI is bringing ChatGPT Ads to 31 European markets, turning the chatbot into a paid discovery surface where people compare and decide. Here is how conversational ads differ from search ads, and what growth teams should do about it.
Google confirmed the August 2026 spam update is rolling out across all languages and regions and will take days to settle. Here is what it actually targets, how to read the volatility without over-reacting, and why cleaning up wins in both classic SERPs and AI search.
Anthropic's new /design skill turns plain-language prompts into editable UI artboards inside Claude Code. For growth and search teams, page iteration just moved from a design bottleneck to a same-session task.
OpenAI has appointed Dali Rajic, the go-to-market operator behind Zscaler and Wiz, as its first Chief Revenue Officer. This is the clearest sign yet that ChatGPT is becoming a structured enterprise buying channel, and it changes what discovery surface growth leaders should be optimising for.
OpenAI's new Computer History feature lets ChatGPT remember what you do across every app and website on your machine. Personalisation just moved from what people type to what they actually do all day, and it changes how brands get surfaced before a query is ever asked.
AI search is not one channel. It is three architectures that reward different work, and the platform that cites you most refers almost no one. Here is the taxonomy, the numbers, and six myths that keep defunding the channel a year too early.
Primary research · August 2026
An audit across 10 categories and 60 buying questions. I recorded what ChatGPT reads, throws away and links to when a buyer asks it which software to buy, and what that decides.
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