Insights · Analysis

Field notes from the front line of AI Search and consumer behaviour.

Analysis of how ChatGPT, Claude, Gemini, Perplexity, Copilot, Grok, DeepSeek, Meta AI, Google AI Overviews, and AI Mode are rewriting discovery, and what to do about it.

177 insights · search & filter

177 articles

GEOAEO
Your AI Visibility Tool Is Blind to 79% of the Web ChatGPT Reads
Citation-only monitoring sees 118 of the 564 domains ChatGPT consulted. Here is a measurement framework built on retrieval, not just citations.
26 August 2026
GEOAEO
Cybersecurity in ChatGPT: When the Buyer Names the Vendors, Your Own Site Becomes the Whole Evidence Base
A CrowdStrike vs SentinelOne prompt read 43 results from three domains and sent all eight citations to the two vendors' own product and pricing pages.
26 August 2026
GEOAEO
Publish Your Prices: Why Gated Pricing Costs You 30 Points of AI Citation Share
Software categories with public pricing gave vendors 80-91% of ChatGPT citations. Categories with contact-sales pricing gave them 48-55%.
26 August 2026
GEOAEO
The Page Shapes AI Retrieval Actually Finds: 525 Versus Pages, 17 Reviews
Across 2,680 retrieved results, comparison and versus pages were the largest identifiable content type. Review pages accounted for 0.6%.
26 August 2026
GEOAEO
Forty-Five Reads, Six Links: How ChatGPT Actually Cites Software Brands
Primary research across 60 buying prompts: ChatGPT read 2,680 results and rendered 367 citations. Only 11.09% of URLs it read ever surfaced.
26 August 2026
GEOAEO
ERP in ChatGPT: Twelve Vendors Named, Zero Sources, One Comparison Site Deciding the Shortlist
In a NetSuite alternatives answer, ChatGPT named twelve ERP vendors and cited none of them. Five of seven citations came from one small comparison site.
26 August 2026
Grok BuildxAI
Grok Build Just Went Free. Your Micro-Tool Moat Is Gone.
xAI has shipped Grok Build to every plan on web and mobile, letting anyone generate working apps, tools and interactive pages from a prompt. When the build layer is free, differentiation moves to distribution and discovery. Here is what a defensible content moat looks like now.
25 August 2026
Grok 4.6xAI
Grok 4.6 Just Landed on Google's Cloud. Your GEO Playbook Changes.
xAI's Grok 4.6 is now live on Google's Gemini Enterprise Agent Platform, the same model that runs on AWS. When one model powers agents across rival clouds, brand visibility stops being a platform question and becomes a reasoning question.
24 August 2026
Zero Data RetentionOpenAI
OpenAI Reaffirms Zero Data Retention. Who Watches Your Agents Now?
OpenAI has reaffirmed Zero Data Retention for eligible API customers and previewed Private Safety Processing, a system that screens autonomous agents for abuse without any human seeing the content. For growth leaders, the compliance question just changed shape.
24 August 2026