Insights · Analysis
Analysis of how ChatGPT, Claude, Gemini, Perplexity, Copilot, Grok, DeepSeek, Meta AI, Google AI Overviews, and AI Mode are rewriting discovery, and what to do about it.
141 insights · search & filter
Google has launched Platform Properties in Search Console, letting site owners see exactly which search terms drive traffic to Instagram, TikTok, X and YouTube content on Google Search and Discover. For growth teams, this closes a long-standing measurement blind spot.
Performance Max has always been a trust exercise. Channel Diagnostics changes that, giving growth leaders their first clear view of which channels are working and which assets are holding campaigns back.
Anthropic launched Claude Science on 30 June 2026: a purpose-built AI workbench for scientists with auditable outputs, 60+ integrated scientific tools, and flexible compute access. Here's what 'auditable artifacts' actually means for enterprise teams where outputs need to be verified, cited, or acted on.
Google Trends has quietly added MoM, WoW, and YoY percentage-change chips directly on the timeline view. For search marketers and growth teams, the manual calculation step is gone. Here's what changed and why it matters for content investment and campaign timing.
Google has rebuilt the Google Ads Overview page around Gemini, turning a static summary screen into a proactive insight engine. Here's what it surfaces, how it works, and where human judgement still needs to lead.
Anthropic launched Claude Sonnet 5 on 30 June 2026, and it closes the gap on Opus 4.8 at a fraction of the price. Here's what that means for your AI stack, agent deployments, and coding workflows right now.
OpenAI has published internal research showing Codex agents now generate 99.8% of weekly output tokens inside the company, with Legal, Finance, and Recruiting all using agents as their primary AI tool. For growth leaders, this is the clearest live evidence yet that agent-first workflows are operational reality, not roadmap aspiration.
Google confirmed the June 2026 spam update on 24 June. For sites quietly testing thin AI content and link schemes post-core update, 'normal spam update' is doing a lot of heavy lifting. Here's how to tell if it hit you, and what a clean audit looks like now.
OpenAI and Broadcom have unveiled Jalapeño, OpenAI's first custom AI inference chip. For growth leaders and enterprise buyers, this is not a hardware story. It is a cost structure, pricing leverage, and competitive moat story.
Primary research · August 2026
An audit across 10 categories and 60 buying questions. I recorded what ChatGPT reads, throws away and links to when a buyer asks it which software to buy, and what that decides.
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