Insights · Analysis
Analysis of how ChatGPT, Claude, Gemini, Perplexity, Copilot, Grok, DeepSeek, Meta AI, Google AI Overviews, and AI Mode are rewriting discovery, and what to do about it.
177 insights · search & filter
New analysis of a few hundred ChatGPT search queries shows the model names brands from memory before it fetches a single page. Being in that query is worth around 33 times more than being findable. Here is what it means for your GEO strategy.
Google Ads is previewing Ask Advisor, an AI assistant that pulls context across platforms to shape creative and strategy. For growth leaders this is a shift from managing campaigns to delegating them. Here is how to prepare so the agent advises well.
The EU has fixed 2 August 2026 as the date AI transparency rules bite. From that point, AI content needs machine-readable marks and people must be told when they are dealing with a machine. Here is what marketers actually need to do.
Meta is reportedly scraping the web at scale to build its own search index, one it can feed to its AI without leaning on Google or Bing. Here is what happened, why it matters, and the concrete steps growth teams should take on crawler access now.
OpenAI's new Signals dataset shows ChatGPT users are twice as likely to complete a task at work as to ask a question. For growth and search leaders, that is the clearest primary-source proof yet that commercial intent now lives inside the assistant. Here is how to read it as a discovery-channel map.
OpenAI has classified its upcoming Astra model as potentially 'critical' for cyber capabilities, gating it behind hard safety controls. That gating instinct is spreading into the discovery layer, where verifiable, authoritative content wins AI citations and thin content gets filtered out.
Google Analytics has revived manual annotations and added automatic system notes that flag data-impacting events on your line graphs. The real story is context ownership: in an AI-search era, documented context is becoming a competitive asset.
OpenAI rebuilt its voice stack so GPT-Live can listen and speak at the same time, killing the awkward turn-taking pause. For growth and search leaders, this is the moment voice discovery stops being a novelty and becomes a channel worth structuring for.
OpenAI used GPT-5.6 Sol to autonomously rewrite its own serving stack, cutting inference costs 20% and lifting token efficiency 15%. That self-improving loop is the real reason AI-assisted search, content and agent workflows are about to get structurally cheaper.
Primary research · August 2026
An audit across 10 categories and 60 buying questions. I recorded what ChatGPT reads, throws away and links to when a buyer asks it which software to buy, and what that decides.
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