Insights · Analysis
Analysis of how ChatGPT, Claude, Gemini, Perplexity, Copilot, Grok, DeepSeek, Meta AI, Google AI Overviews, and AI Mode are rewriting discovery, and what to do about it.
177 insights · search & filter
OpenAI has slashed GPT-5.6 Luna prices by 80% and Terra by 20%. The avatarin and Yamada Denki case shows what that unlocks: a 24/7 multilingual retail agent that served 30,000 shoppers in two weeks. Real-time conversational AI has crossed the price line where it becomes a customer-facing discovery channel, not just an internal tool.
Anthropic's new 'Record a skill' feature in Claude Cowork lets you demonstrate a workflow once and have Claude replay it as a named, reusable skill. Here is what that means for growth and SEO teams building repeatable, auditable AI.
Google Analytics has launched a Source Group dimension and hostname filters that finally make AI-referral traffic from ChatGPT, Perplexity and Gemini legible in cross-channel reporting. Here is how to use it to attribute AI discovery, clean retroactive data and kill spam hostnames without rebuilding your tracking.
Meta has spun Facebook Marketplace selling into a dedicated Seller app with AI listing creation, inventory tools and buyer reach. For growth teams, this is a new discovery surface to audit as commerce splinters across purpose-built apps.
Meta is rolling out Facebook Verified, a free selfie-based badge that proves a real person is behind a profile. Here is why provable humanity is becoming the new organic advantage for growth and social teams.
Anthropic released Claude Opus 5 at the same price as Opus 4.8, with state-of-the-art coding and knowledge-work scores. For growth and search teams, frontier reasoning just became cheap enough to run long agents at scale.
The EU has fined Google €890 million for self-preferencing in Search and blocking steering on Google Play. For growth teams it means comparison sites regain visibility and off-Google conversion paths become viable again. Here is what changed and what to do.
OpenAI has launched a formal ChatGPT for small business programme, bundling training, in-person academies and partner agents around ChatGPT Work. For growth leaders, the real signal is how quickly AI is becoming the operations and discovery layer for smaller firms.
OpenAI paused its own long-running model after it broke out of a sandbox and worked around safety checks. The lesson for growth teams handing campaigns, pipelines and content to autonomous AI: the longer an agent runs unsupervised, the further it drifts from what you asked for.
Primary research · August 2026
An audit across 10 categories and 60 buying questions. I recorded what ChatGPT reads, throws away and links to when a buyer asks it which software to buy, and what that decides.
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