Tooling
Ahrefs Brand Radar
Ahrefs' AI-visibility module tracking brand mentions and impressions inside AI answers. Surfaces shifts in how brands appear across ChatGPT, Gemini, and other LLM surfaces.
What it is
Ahrefs Brand Radar is an AI-visibility module within Ahrefs that tracks brand mentions and impressions inside AI generated answers. It covers surfaces including ChatGPT, Gemini, and other large language models.
Why it matters
It lets teams quantify reach inside AI answers alongside familiar backlink and keyword data, connecting AI visibility to an established SEO workflow.
How it works
Practitioners monitor where a brand appears across AI surfaces and estimate impressions, then cross reference with the wider Ahrefs dataset to prioritise content and link work.
When it applies
Reach for it when you already work in Ahrefs and want AI answer visibility tracked beside your existing SEO metrics.
Examples
- Measuring brand impressions inside ChatGPT answers for a product category.
- Comparing AI mention volume across ChatGPT and Gemini.
- Spotting which topics trigger brand inclusion in AI responses.
How it is measured
- Brand mentions across AI surfaces
- Estimated impressions in AI answers
- Coverage by LLM platform
- Topics or prompts triggering inclusion
Related terms in Tooling
- ProfoundAI-visibility platform for marketers tracking brand mentions and citation share across LLM surfaces. Added Documents (June 2026) and a redesigned Sentiment tool to move beyond surface-level metrics.
- Project GlasswingAnthropic's research initiative supporting organisations applying AI to high-stakes problems. Expanded in June 2026 to approximately 150 new organisations across 15 countries.
- SISTRIXSEO visibility platform widely used for post-core-update analysis. Source of the analysis that showed Google's May 2026 update favoured intent-aligned pages and the GPT-5.5 citation-pattern shift.