Insights · Analysis
Analysis of how ChatGPT, Claude, Gemini, Perplexity, Copilot, Grok, DeepSeek, Meta AI, Google AI Overviews, and AI Mode are rewriting discovery, and what to do about it.
177 insights · search & filter
Google has connected Google Business Profile directly to GA4, letting local and multi-location brands track calls, direction requests, and bookings alongside website data in a single view. Here's what it means and what to do first.
Anthropic has published two concrete policy proposals that outline exactly how it believes AI should be governed. For CMOs and growth leaders, this is early intelligence on the compliance landscape forming around your AI investments.
Google Analytics is rolling out native measurement of traffic from AI assistants like ChatGPT and Perplexity. For growth leaders and SEOs, this closes the biggest attribution blind spot in modern search: chatbot-referred visits, visible directly inside GA4 reports, no UTM hacks required.
Anthropic launched Claude Fable 5 and Mythos 5 on 9 June 2026, scrapping version-number naming in favour of capability tiers. For growth teams using Claude in content pipelines or GEO workflows, this is now a real deployment decision with cost, quality, and brand-risk trade-offs baked in.
The UK's Competition and Markets Authority has issued a world-first ruling forcing Google to give news publishers an opt-out from AI scraping for Search Overviews. For growth leaders and SEOs, this creates a negotiation lever that didn't exist last week.
Google Search Console now surfaces AI Overview impressions and clicks natively. The metrics work differently from standard organic data — and misreading them will quietly corrupt your growth strategy. Here is how to interpret the report correctly.
OpenAI's frontier models and Codex are now accessible directly through Amazon Bedrock. For enterprise teams already on AWS, this changes the calculus on AI-powered content pipelines, internal search tooling, and GEO experimentation inside governed cloud environments.
Google's May 2026 core update completed on 2 June after 12 days of significant volatility. With AI Mode now serving over 1 billion monthly users, ranking losses and CTR decline are hitting at the same time. Here is what the data shows and exactly what to do about it.
Google has added AI-feature performance data to Search Console, giving site owners separate impressions and clicks from generative AI surfaces for the first time. Here is what it means and what to do before the data gets noisy.
Primary research · August 2026
An audit across 10 categories and 60 buying questions. I recorded what ChatGPT reads, throws away and links to when a buyer asks it which software to buy, and what that decides.
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