Insights · Analysis
Analysis of how ChatGPT, Claude, Gemini, Perplexity, Copilot, Grok, DeepSeek, Meta AI, Google AI Overviews, and AI Mode are rewriting discovery, and what to do about it.
177 insights · search & filter
Google's May 2026 core update finished rolling out on 2 June. Analysis of the visibility shifts points to one dominant pattern: pages that matched actual search intent held or gained rankings. Pages that served assumed intent lost them. Here is what to do now.
SISTRIX's post-rollout analysis confirms what the AI Overview era was already signalling: pages that match search intent are out-ranking pages that match keywords.
A 61% CTR collapse on AI Overview queries isn't a bug, it's a feedback loop. Here's what Google is actually measuring and why low-engagement Overviews quietly vanish.
The post-HCU SERP has a clear pattern: deep specialists are taking traffic from generalist content brands. Here's why, and what category leaders can do about it.
AI Overviews aren't just a new SERP feature, they're a re-architecting of the discovery funnel. Five shifts every search leader needs to plan for in 2026.
Agentic AI browsers don't browse the way users do. They scrape, summarise, and act. What does customer acquisition look like when the buyer is a model?
Primary research · August 2026
An audit across 10 categories and 60 buying questions. I recorded what ChatGPT reads, throws away and links to when a buyer asks it which software to buy, and what that decides.
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