Insights · Analysis
Analysis of how ChatGPT, Claude, Gemini, Perplexity, Copilot, Grok, DeepSeek, Meta AI, Google AI Overviews, and AI Mode are rewriting discovery, and what to do about it.
178 insights · search & filter
Meta launched AI Mode on Facebook on 15 June 2026, replacing traditional search results with Meta AI answers drawn from public posts, Groups, and Reels. Here's what that means for how your brand gets found, recommended, and talked about.
OpenAI and Molecule.one published results on 17 June 2026 showing GPT-5.4 operating near-autonomously across a full medicinal chemistry workflow, from literature review to bench-validated experimental outcome. For growth leaders in life sciences and AI tooling, this is a concrete shift from 'AI as assistant' to 'AI as near-autonomous researcher'.
Perplexity reached $500M in annualised revenue in April 2026, up 335% year-over-year. The headline figure is striking, but the structural shift underneath it, from flat-rate subscriptions to usage-based agent pricing, is what growth and search leaders should actually be watching.
Google has added AI-generated voiceover to Performance Max and Demand Gen campaigns, converting your existing text assets into audio automatically. Here's what that means for brand voice, creative control, and your production workflow.
OpenAI has published a new pre-release safety method called Deployment Simulation, which replays de-identified user conversations through candidate models before they go live. For enterprise teams, this changes the right questions to ask about AI safety claims.
OpenAI has launched a formal partner ecosystem backed by $150M in investment, targeting 300,000 certified consultants by end of 2026. For growth leaders and CMOs, this reshapes how enterprise AI gets sold, implemented, and supported — and raises an urgent question: partner, buy through one, or get left behind?
OpenAI's new Partner Network formalises a $150M indirect channel strategy. For CMOs and growth leaders, it changes who holds your implementation relationship, your data pipeline, and your AI roadmap.
Google is surfacing a visible 'Good Price' label on select Shopping ads. For e-commerce teams, this reframes pricing as a live search-performance lever. Here's what qualifies, what it means for margin strategy, and what to fix in your feed right now.
Google Analytics has pushed cross-channel, de-duplicated conversion data directly into the GA Data API via the runReport method. For growth teams still stitching spreadsheets, this removes the core architectural problem. Here's what it means for attribution and how to pull it.
Primary research · August 2026
An audit across 10 categories and 60 buying questions. I recorded what ChatGPT reads, throws away and links to when a buyer asks it which software to buy, and what that decides.
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