Insights · Analysis
Analysis of how ChatGPT, Claude, Gemini, Perplexity, Copilot, Grok, DeepSeek, Meta AI, Google AI Overviews, and AI Mode are rewriting discovery, and what to do about it.
146 insights · search & filter
AI Overviews aren't just a new SERP feature, they're a re-architecting of the discovery funnel. Five shifts every search leader needs to plan for in 2026.
Agentic AI browsers don't browse the way users do. They scrape, summarise, and act. What does customer acquisition look like when the buyer is a model?
Primary research · August 2026
An audit across 10 categories and 60 buying questions. I recorded what ChatGPT reads, throws away and links to when a buyer asks it which software to buy, and what that decides.
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