Insights · Analysis
Analysis of how ChatGPT, Claude, Gemini, Perplexity, Copilot, Grok, DeepSeek, Meta AI, Google AI Overviews, and AI Mode are rewriting discovery, and what to do about it.
173 insights · search & filter
Anthropic filed confidentially for an IPO on 1 June 2026 at a $965 billion valuation. Sacra estimates annualised revenue hit $47 billion in May 2026, up 800% year-on-year. Here is what the mechanics behind that number mean for the enterprise AI market.
From 3 August 2026, Google will use IP addresses for ad measurement and personalisation across the EEA, UK, and Switzerland. IP addresses are classified as personal data under GDPR and UK GDPR, which means valid user consent is now a legal requirement before those signals can be used. Here's what changed, when it kicks in, and what your team needs to do before the deadline.
OpenAI's GPT-5.5 Instant, the model every free ChatGPT user gets by default, now performs at the same level as frontier Thinking models on health evaluations. With 230 million weekly users asking health questions, AI has become the primary triage layer before any search or site visit. Here's what that means for discovery, trust signals, and content strategy.
Google Analytics has embedded Gemini directly into GA4 properties via a feature called Ask Advisor. Instead of building reports, you type a question and get an answer. Here's what that actually means for your analytics workflow.
Meta launched AI Mode on Facebook on 15 June 2026, replacing traditional search results with Meta AI answers drawn from public posts, Groups, and Reels. Here's what that means for how your brand gets found, recommended, and talked about.
OpenAI and Molecule.one published results on 17 June 2026 showing GPT-5.4 operating near-autonomously across a full medicinal chemistry workflow, from literature review to bench-validated experimental outcome. For growth leaders in life sciences and AI tooling, this is a concrete shift from 'AI as assistant' to 'AI as near-autonomous researcher'.
Perplexity reached $500M in annualised revenue in April 2026, up 335% year-over-year. The headline figure is striking, but the structural shift underneath it, from flat-rate subscriptions to usage-based agent pricing, is what growth and search leaders should actually be watching.
Google has added AI-generated voiceover to Performance Max and Demand Gen campaigns, converting your existing text assets into audio automatically. Here's what that means for brand voice, creative control, and your production workflow.
OpenAI has published a new pre-release safety method called Deployment Simulation, which replays de-identified user conversations through candidate models before they go live. For enterprise teams, this changes the right questions to ask about AI safety claims.
Primary research · August 2026
An audit across 10 categories and 60 buying questions. I recorded what ChatGPT reads, throws away and links to when a buyer asks it which software to buy, and what that decides.
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