Insights · Analysis
Analysis of how ChatGPT, Claude, Gemini, Perplexity, Copilot, Grok, DeepSeek, Meta AI, Google AI Overviews, and AI Mode are rewriting discovery, and what to do about it.
173 insights · search & filter
Google has rebuilt the Google Ads Overview page around Gemini, turning a static summary screen into a proactive insight engine. Here's what it surfaces, how it works, and where human judgement still needs to lead.
Anthropic launched Claude Sonnet 5 on 30 June 2026, and it closes the gap on Opus 4.8 at a fraction of the price. Here's what that means for your AI stack, agent deployments, and coding workflows right now.
OpenAI has published internal research showing Codex agents now generate 99.8% of weekly output tokens inside the company, with Legal, Finance, and Recruiting all using agents as their primary AI tool. For growth leaders, this is the clearest live evidence yet that agent-first workflows are operational reality, not roadmap aspiration.
Google confirmed the June 2026 spam update on 24 June. For sites quietly testing thin AI content and link schemes post-core update, 'normal spam update' is doing a lot of heavy lifting. Here's how to tell if it hit you, and what a clean audit looks like now.
OpenAI and Broadcom have unveiled Jalapeño, OpenAI's first custom AI inference chip. For growth leaders and enterprise buyers, this is not a hardware story. It is a cost structure, pricing leverage, and competitive moat story.
Between 8 and 22 June 2026, OpenAI pushed more than a dozen product changes to ChatGPT. Taken together, they reveal a platform that is no longer just an AI assistant. It is actively reshaping itself into a search and productivity operating system, and the implications for GEO, brand discovery, and AI-native consumer behaviour are significant.
OpenAI's Daybreak expansion, launched 22 June 2026, introduces GPT-5.5-Cyber, the Codex Security plugin update, and the Patch the Planet initiative. For growth leaders and CMOs, this reframes AI from a productivity tool to an infrastructure-security layer with immediate implications for vendor strategy and board-level procurement decisions.
Plaud reached $250M in annualised revenue in September 2025 with less than $5M in total external funding. The hardware-led, software-expanded model behind that number has direct implications for how growth teams capture, structure, and publish knowledge.
Sacra estimates xAI reached $3.8B annualised revenue at end of 2025, a 38x year-on-year leap. But strip out X's advertising base and the standalone AI business looks very different. Here's what the numbers actually show.
Primary research · August 2026
An audit across 10 categories and 60 buying questions. I recorded what ChatGPT reads, throws away and links to when a buyer asks it which software to buy, and what that decides.
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