Meta AI

What it is

Meta's assistant, powered by Llama models and surfaced inside WhatsApp, Instagram, Messenger, and Facebook. It reaches users directly within the social and messaging contexts where they already spend time.

Why it matters

It matters because it embeds AI answers inside the world's largest social and messaging platforms, opening a discovery surface tied to social presence and conversational, in-app intent.

How it works

You earn visibility by maintaining a strong, well-described presence across Meta's platforms and the broader web Llama draws on, and by being the kind of clear, recognisable entity an in-chat answer can confidently name.

When it applies

Prioritise it when your audience is consumer-facing and active on Meta's platforms, or when social and messaging discovery matters to your category.

Examples

• A user asks Meta AI in WhatsApp for a product recommendation and your brand is named.
• An Instagram user queries the assistant about a category and sees your business surfaced.
• A Messenger conversation prompts an answer that references your offering.

How it is measured

• Inclusion rate in Meta AI answers across category prompts.
• Strength and consistency of your brand presence across Meta platforms.
• Accuracy of how your brand is described in responses.
• Frequency of surfacing within in-app, conversational queries.