Copilot

What it is

Microsoft's assistant spanning Bing, Windows, Office, and Edge, drawing its answers from the Bing index. Its visibility correlates with Bing ranking signals more tightly than other LLMs.

Why it matters

It matters because it reaches users inside the Microsoft and enterprise ecosystem, and its dependence on the Bing index means classic search optimisation maps almost directly onto AI visibility here.

How it works

You earn presence by ranking well in Bing: strong technical health, authoritative content, and the structured data that Bing rewards, which then feeds Copilot's retrieval.

When it applies

Prioritise it when targeting enterprise, Windows, or Office users, and when you can invest in Bing-specific optimisation rather than Google alone.

Examples

• Copilot answers a workplace query in Edge and cites your Bing-indexed page.
• A Copilot answer inside Office surfaces your product while a user drafts a document.
• A Windows user's search resolves through Copilot to content from your domain.

How it is measured

• Bing organic ranking for target queries.
• Citation frequency within Copilot answers.
• Bing index coverage and crawl health for your site.
• Inclusion rate across representative Copilot prompts.