All terms

AI Crawler

PerplexityBot

Perplexity's crawler. Allows real-time retrieval for Perplexity answers. Blocking reduces eligibility for Perplexity citation.

What it is

PerplexityBot is Perplexity's crawler that fetches and indexes pages so they can be retrieved in real time when answering user queries. It uses the PerplexityBot user-agent and is intended for retrieval rather than model training.

Why it matters

Perplexity surfaces explicit source citations, so eligibility for its index directly affects how often your domain appears as a cited source. Blocking PerplexityBot removes you from that citation pool.

How it works

Control access by naming the PerplexityBot user-agent in robots.txt with Allow or Disallow rules at site or path level. It is designed to honour robots.txt, so disallowing a path withholds it from Perplexity retrieval.

When it applies

Allow PerplexityBot when you want to be cited in Perplexity answers; block it for content you do not want surfaced as a real-time source.

Examples

  • robots.txt: User-agent: PerplexityBot then Allow: / to enable citation eligibility
  • robots.txt: User-agent: PerplexityBot then Disallow: /members/ to exclude gated content
  • Server log shows PerplexityBot fetching a page within seconds of a related user query spike

How it is measured

  • Crawl request count from the PerplexityBot user-agent per day
  • Number of indexed URLs that subsequently appear as Perplexity citations
  • Latency between content publication and first PerplexityBot fetch
  • HTTP status codes served to PerplexityBot, monitoring blocked versus allowed paths

Primary research · August 2026

How ChatGPT Shortlists Software Brands

An audit across 10 categories and 60 buying questions. I recorded what ChatGPT reads, throws away and links to when a buyer asks it which software to buy, and what that decides.

60
Questions asked
10
Software markets
2,680
Results read
367
Links shown
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