Author
Search & Digital Discovery Specialist
Writes at the intersection of AI Search, consumer behaviour, and measurement. Tracks ChatGPT, Claude, Gemini, Perplexity, Copilot, Grok, Meta AI, and Google AI Overviews each week.
SISTRIX's post-rollout analysis confirms what the AI Overview era was already signalling: pages that match search intent are out-ranking pages that match keywords.
A 61% CTR collapse on AI Overview queries isn't a bug, it's a feedback loop. Here's what Google is actually measuring and why low-engagement Overviews quietly vanish.
The post-HCU SERP has a clear pattern: deep specialists are taking traffic from generalist content brands. Here's why, and what category leaders can do about it.
AI Overviews aren't just a new SERP feature, they're a re-architecting of the discovery funnel. Five shifts every search leader needs to plan for in 2026.
The European Commission has hit Google with an €890M DMA fine and, in separate binding measures, forced it to open Android to rival AI assistants and share its Search data vault. Meanwhile OpenAI is warning that long-running agents drift the more they run, and news publishers are formalising how their content feeds AI answers. The discovery front door is fragmenting, and the rules for staying visible are being rewritten this month.
This week, the separation between AI search and search ended. Google completed the global rollout making Gemini 3.5 Flash the default output for every query, turning AI Mode from an opt-in feature into the baseline for every user worldwide. OpenAI repositioned ChatGPT as a work-delivery platform with ChatGPT Work, an agent that ships finished spreadsheets and documents rather than text replies, while Meta released Muse Image, its first agentic image generation model, across Instagram and WhatsApp. Behind those transitions, Bloomberg confirmed Google has scrapped and rebuilt Gemini 3.5 Pro after coding failures, and Anthropic opened chip talks with Samsung: signals that the infrastructure race below the product layer is as contested as the product race above it.
The European Commission has forced Google to share anonymised Search data with rivals and AI chatbots, the first real crack in a 90% moat. A new study proves LLMs can infer your age, job and location from text that mentions none of it, and people block it only 28% of the time. Meanwhile Bing turns its Shopping results into the storefront, OpenAI ships an agent you delegate to, and product schema quietly gets cheaper visibility. Here is what changed and what to do about it.