Author
Search & Digital Discovery Specialist
Writes at the intersection of AI Search, consumer behaviour, and measurement. Tracks ChatGPT, Claude, Gemini, Perplexity, Copilot, Grok, Meta AI, and Google AI Overviews each week.
SISTRIX's post-rollout analysis confirms what the AI Overview era was already signalling: pages that match search intent are out-ranking pages that match keywords.
A 61% CTR collapse on AI Overview queries isn't a bug, it's a feedback loop. Here's what Google is actually measuring and why low-engagement Overviews quietly vanish.
The post-HCU SERP has a clear pattern: deep specialists are taking traffic from generalist content brands. Here's why, and what category leaders can do about it.
AI Overviews aren't just a new SERP feature, they're a re-architecting of the discovery funnel. Five shifts every search leader needs to plan for in 2026.
Two GA launches in two days, a new frontier model from Anthropic, OpenAI buying its way into persistent agentic infrastructure, and a Search Central event in Paris you should know about. A lot moved this week, and most of it has direct implications for how your team measures and optimises.
Three stories this week point in the same direction: users are getting more control over AI in search, the company behind the biggest AI search product is preparing to go public, and Google's underlying model infrastructure keeps moving fast. Here's what your team needs to know.
Five platforms moved this week, all betting on the same thing: AI agents, not humans, are the next primary consumers of search. Apple rebuilt Siri on Google Gemini, Google shipped the first native AI search visibility data, Perplexity let agents write their own search code, Microsoft launched Bing-grounded evidence APIs for agent workloads, and xAI put first-place image-to-video generation into the API. Here is what each update means for brands navigating the discovery layer.